YUASA [ you-wa-sa ] is a leisurewear brand for men who have found their own microclimate of cool. Dedicated to showcasing the versatility and timelessness of NYC style where they originated, YUASA keeps it minimal so their wearer can take center stage.

We recently tried a couple of different  styles and LOVED  THE  FIT and quality! Styles are developed over a 12-month process involving fittings on several body types to ensure a perfect fit. I especially like the Advanced Sport Trunk’s custom stretch fabric. “From rise and grind to sport and unwind, the Advanced Sport Trunk supports a dynamic lifestyle, keeping you secure in all conditions. ”

YUASA is the vision of Michael Yuasa, and started as a response to the lack of well designed men’s leisure wear in the market. Michael grew up in a suburban Japanese-American household which influenced the brands minimal design and values of simplicity and form over excess.

“Our mission at YUASA is to create a line of products that will remind people to take it easy and regain a leisurely attitude towards life. YUASA encourages people to take the time to enjoy life and not get swept up by the busyness of the day-to-day. And inspire an excitement and curiosity to see everything the world has to offer.

We released our first products in September 2012 in 6 colors. Utilizing a breathable cotton poplin, we’ve made sure that every boxer is engineered for the perfect fit and feel. Since the initial launch, we have introduced a new color and are working on offering new materials and expanding the line to include new products.”

Yuasas are the perfect length, shape, width, depth for layering under  pants.  “It’s for functioning in an urban city,” says Michael Yuasa, who along with James Nemastil, runs Yuasa Studios. “Biking, doing yoga, running around.” Yuasa’s line, available in several tasteful shades, is minimalism working at its best.

They also have some great swimwear, currently  ON SALE!! I love prints  and  LOVE   their Pink Jellies Swim Shorts, which were an ALI FORNAY CENTER fundraiser collaboration.

“Our special collection, the fish pattern swim shorts, is made with 90% polyester and 10% elastane with full mesh lining. 

Each year YUASA Menswear creates a collaboration with an LGBTQ artist to raise money for a charity that makes a positive impact within our community. YUASA worked with acclaimed fashion illustrator Richard Haines to create custom prints inspired by summer in the city. The print collaboration includes divers in black and white and a colorful beach print of oversized sea creatures.

The Ali Forney Center was chosen as charity of choice because of their dedication to support at risk LGBTQ youth in NYC with housing, counseling and job skills training.”

For superior quality with unique flair, check out YUASA Studios.

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