During the final weekend of September, tens of thousands of people will fill New York’s Javits Center. Many will be dressed in colorful wigs and fierce heels; they’ll flock to panels for over-the-top makeup tutorials and fashion runway shows. Others will wait in line to meet former contestants from hit reality TV show “RuPaul’s Drag Race,” and they’ll buy merchandise such as “Charisma” pins and “Oh, Pit Crew!” underwear. All this for a $40-a-day ticket.

Welcome to DragCon, or more specifically, RuPaul’s Dragcon, the multimillion-dollar extravaganza that’s the drag industry’s answer to comic con.

Debuted on the West Coast in 2015 off the success of “RuPaul’s Drag Race,” DragCon now happens twice a year: September in New York — Sept. 28 through 30 this year — and May in Los Angeles, California. And it’s become big business.

“In New York at the Javitz Convention Center, DragCon sold out its first year” in 2017, Fenton Bailey, executive producer of “RuPaul’s Drag Race” and co-creator of DragCon with fellow executive producer Randy Barbato, tells CNBC Make It. Andre Charles, better known as RuPaul, is a partner in DragCon, according to the company.

Last September, at the New York and Los Angeles conventions, over $8 million worth of merchandise — particularly wigs, makeup and “Drag Race” merchandise such as T-shirts — sold on the convention floor, he says. That doesn’t include the $40 entrance fee ($70 for the whole weekend) each of the 35,000 attendees had to pay in N.Y.C.

In its near decade on the air, it’s not only entertained, it has also helped introduce much of America to drag and its community. The show features contestants outside of their drag clothes, talking about personal hardships like being unaccepted in society or their family. In addition to Emmys, in 2010 the show won Outstanding Reality Program at the GLAAD Media Awards, for fair, accurate and inclusive representations of the LGBTQ community and surrounding issues.

Read more  about the Money Making Sensation  HERE

THREE DAYS OF ART, POP CULTURE, AND ALL THINGS DRAG – SEPTEMBER 28, 29, AND 30

JAVITS CENTER