Gay Atlantic City Adds Gay Bingo at Trumps Taj Mahal July 9th
New gay bingo nights at
Trump Taj Mahal
signal expanding LGBT market in Atlantic City.
Atlantic City’s transformation to an adults-only casino city that’s “Always Turned On” started appealing to the LGBT community last fall.
Following a gay-themed “Out in Atlantic City ” weekend of partying at the Harrah’s Entertainment Inc. casinos last September, Trump Entertainment Resorts Inc. has begun courting gay and lesbian customers earlier this year with its own events advertised as Fun and “Gay”mes.
Trump spokeswoman Mary Moyer said 300 to 500 customers are expected this Friday night at the Trump Taj Mahal Casino Resort for gay bingo, followed by dancing in a ballroom-turned-nightclub suggestively named “Club O 69.”
More gay bingo nights are tentatively scheduled in July and August as the Taj Mahal continues to appeal to the gay, lesbian, bisexual and transgender customer base.
“We recognized a need to provide entertainment experiences to the GLBT community,” said Paula Mauk, vice president of marketing for Trump Entertainment. “We have amenities at the Trump Atlantic City properties that can attract and grow that demographic.”
Harrah’s Entertainment, owner of the Bally’s, Caesars, Harrah’s Resort and Showboat casinos, threw the doors wide open to gay customers with its “Out in Atlantic City” weekend last year. The event featured appearances by gay and lesbian entertainers, parties and gay bingo. The event will be staged again this September, although Harrah’s has not yet announced details.
Jennifer Weissman, regional vice president of marketing for Harrah’s Entertainment, said the Harrah’s properties appeal to gay customers year-round through a series of special events and entertainment. She believes gay events at Trump Taj Mahal, normally Harrah’s rival, will only enhance the city’s tourism business.
“I think it’s a great thing,” Weissman said. “The more all the casinos do to attract more customers to the market, the better.”
If you go:
Event: Gay bingo at Trump Taj Mahal Casino Resort
When: 8 to 10 p.m. Friday July 9th, Tiara Ballroom
Cost: $10 donation. Proceeds benefit the South Jersey AIDS Alliance
Prizes for best dressed individual, best decorated table and best dressed table.
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