Anyone who has been to Holland knows it is the perfect place to just be amazed, just be relaxed and just be yourself! That’s why the Netherlands Board of Tourism and Conventions (NBTC) is launching its newest marketing campaign on February 4th in North America, “Just be. In Holland.” to appeal to every type of traveler. Whether your style is classic or contemporary, Holland has something for everyone, from iconic Dutch canals and windmills to innovative design shops and cutting-edge fashion.
 
To mark the launch of this new year-long campaign, NBTC will test potential travelers’ knowledge of Holland through a series of contests on Holland.com.  A new contest will be posted every Thursday in February.  Each correct online entry will be entered into a weekly drawing for a chance to win an incredible prize that highlights a different aspect of Holland’s unique style.

Prizes include –
·         A monthly delivery of fresh tulips for a year
·         An exclusive Gassan 121 diamond made in Amsterdam
·         A quintessentially BATAVUS Dutch bicycle
·         An iconic $1000 Carbon chair designed by Marcel Wanders and Bertjan Pot

In addition to the weekly prizes, one grand prize winner will be awarded the ultimate experience: a chance to just be in Holland! In order to qualify for the grand prize—two round-trip, business class tickets on KLM Royal Dutch Airlines to Amsterdam and a four-night stay at the Sofitel Amsterdam The Grand—potential travelers simply need to upload a photo showing how they would “Just be. In Holland.” between February 4 and March 4, 2010. The most creative entry will be selected.
 
In addition to the weekly contests running on Holland.com throughout February, those who live in New York City will have a chance to be transported to Holland via themed subway cars on the S subway shuttle line, which runs between Grand Central and Times Square. Each car—wrapped inside and out—will represent Holland’s cultural, classic and contemporary aspects and include translations of fun Dutch phrases and words.  In addition, street teams will be deployed at the Grand Central and Times Square stations each week to distribute Holland-themed giveaways. 

Conrad van Tiggelen, Director, NBTC North America, looks forward to engaging with potential travelers for the launch of the new campaign. “The new ‘Just be. In Holland.’ campaign epitomizes what repeat visitors to Holland already know—that Holland is a place where you can truly be yourself and discover a world of authentic and modern experiences, whether you are interested in art, culture, design, fashion or architecture.”


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