DROOG opens in SoHo

DROOG  is an enterprise based in Amsterdam and set up in 1993 as a statement on design. Now they have come to  SOHO! 

 They operate worldwide together with partners, clients and manufacturers, designers, artists and architects in all areas of design. Working from a mentality that is close to human,  their unique products and designs each tell a story about themes such as: memories, nostalgia, re-use, craftsmanship and nature.

The goal is to create innovative concepts that change perspective,  they want to substantially contribute to the international debate about design.  

Cool designs like  GLUE JEANS. Say goodbye to the stitch; the new jeans is kept together by glue! Droog presents the Gluejeans by G+N designers as part of the public downtown programme of the Amsterdam International Fashion Week.

How about  BOTTOMS UP Doorbell? What we know as a doorbell, a square box, does not actually indicate its function. In Bottoms Up,  nothing is hidden. The sound is created and symbolized by the crystal wineglasses. The guests are announced with a musical toast of this doorbell.

Over 150 products from over 100 designers. As Droog Design is not a style, but rather a view on design in the 21st century, the founders of Droog prefer to have the initiative in the contact with designers, to ensure that new ideas have not been inspired by exisitng Droog products but represent innovative and creative concepts.

Stop by and check it out!

droog New York       76 Greene Street
(between Spring and Broome)
New York, NY 10012-4379
t +1 212 941 8350

Shopping hours
Monday to Saturday, 11 a.m. to 7 p.m.       Sunday, noon to 6 p.m.

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