The Row NYC hotel has pioneered a new era of individuality by meeting NYC’s signature urban grit with grandeur – transforming your stay into a completely contemporary experience – with a front row view to Times Square that’s truly incomparable.

Guests undeniably reside in the middle of it all, with exciting access to everything and anything – 24/7.

Located in the heart of Times Square, the Row NYC hotel was originally designed in 1928 by Herbert J. Knapp – theater architect extraordinaire – and has remained its own dramatic New York icon ever since. Throughout the last century, this striking hotel has starred as the Lincoln, the Manhattan, and the Milford Plaza before making its much-anticipated debut as the Row NYC.

The Row NYC boasts 1331 contemporary guest rooms on 28 floors, flaunting chic, Manhattan-inspired decor in white-hot hues mixed with unexpectedly vibrant custom furnishings.

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