NYC & Company, the City’s marketing, tourism and partnership organization, today announced a new program to boost ticket sales at more than 30 Off-Broadway productions throughout the City and stimulate business at neighborhood dining establishments.

On the House, which runs from February 15 through March 1, is the first formal marketing initiative to promote Off Broadway in New York City. Supported by founding partner Diet Coke® and media partner Metro, the On the House program allows consumers to buy two-for-one tickets at more than 30 Off-Broadway shows and receive a complimentary Coca-Cola signature beverage with the purchase of a pre- or postshow meal at 11 City restaurants.

The announcement took place at the Lucille Lortel Theatre in the West Village. NYC & Company CEO George Fertitta was joined by George Forbes, the president of the League of Off-Broadway Theatres and Producers; Tony Award winner and Uncle Vanya star Denis O’Hare; and members of the cast of Stomp.

“New York City is a showcase for some of the world’s best theater, and Off Broadway is home to some of our city’s best talent,” said Fertitta. “I’m pleased that we have partnered with the Off-Broadway theater community to offer an added incentive for New Yorkers and visitors to take advantage of these shows while enjoying considerable cost savings.

We also encourage the public to visit the restaurants in this promotion to take advantage of a complimentary Coca-Cola signature beverage while sampling some of our city’s great dining.”

 
Participating theaters are scattered throughout Manhattan, from Chelsea to Harlem, from Midtown to the Village. Long-running shows such as Altar Boyz and Blue Man Group join limited-engagement productions such as Uncle Vanya, starring Denis O’Hare and Maggie Gyllenhaal; Distracted, starring Cynthia Nixon; and The Third Story, starring Kathleen Turner.


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